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A common mistake made by older, more established businesses is to assume that salespeople are skilled at marketing and that marketing people are skilled at making sales. In some cases this may be true, but certainly not across the board. While trying to conserve capital, many of these companies will attempt to combine their sales and marketing departments, essentially tasking their employees with two job descriptions, and that’s usually a bad move.

Breaking Down Sales and Marketing

August 10, 2018

sales and marketing guidepost creative south jersey

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I'm Jessica! Brand Alchemist and
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